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Installing the Core Bluvia A/B Testing Plugin

Posted
Updated
ByEmily Gomez

The Core Bluvia A/B Testing Plugin is a free, standalone WordPress plugin that lets you create and run unlimited A/B tests directly from your WordPress dashboard.
The Core Plugin does not require a Bluvia account, subscription, or license key.
It is separate from the Bluvia A/B Testing Premium Plugin, which provides additional testing and optimization capabilities.

What’s Included in the Core Plugin?

The Core Bluvia A/B Testing Plugin provides the essential tools needed to create, manage, and monitor A/B tests directly within WordPress.
With the Core Plugin, you can:
  • Create and run unlimited A/B tests.
  • Test different versions of supported WordPress content.
  • Configure conversion goals.
  • Monitor experiment performance and results.
  • Manage experiments from your WordPress dashboard.
You can use these features without registering for a Bluvia account or connecting your website to an external service.
Advanced features, including Heatmaps, Scrollmaps, Session Recordings, and additional Test Types, are available through the separate Bluvia A/B Testing Premium Plugin.
See Free vs. Paid Plans for a comparison of available features.

Install the Core Plugin

The Core Bluvia A/B Testing Plugin is distributed through the WordPress plugin directory.
View Core Bluvia A/B Testing Plugin on WordPress.org

Installation Steps

  1. Visit the Core Bluvia A/B Testing Plugin listing on WordPress.org.
  2. Select Download to download the plugin ZIP file.
  3. Sign in to your WordPress dashboard.
  4. Navigate to Plugins ā†’ Add Plugin.
  5. Select Upload Plugin.
  6. Select Choose File and select the downloaded ZIP file.
  7. Select Install Now.
  8. Once installation is complete, select Activate Plugin.
You can also search for the Core Bluvia A/B Testing Plugin directly under Plugins ā†’ Add Plugin in your WordPress dashboard when its listing is available.
After activation, Bluvia A/B Testing will appear in your WordPress admin menu.

Start Using the Core Plugin

Once the plugin is activated:
  1. Open Bluvia A/B Testing from your WordPress admin menu.
  2. Select the option to create a new experiment.
  3. Choose the content you want to test.
  4. Configure your Variants and conversion goal.
  5. Review and launch your experiment.
You can begin testing immediately without creating a Bluvia account or entering a license key.
For a complete walkthrough, see Create Your First Experiment.

Core Plugin vs. Premium Plugin

Bluvia A/B Testing offers two separate WordPress plugins.
Ā 
Core Plugin
Premium Plugin
Installation
WordPress plugin directory
Separate Premium Plugin installation
Bluvia account
Not required
Required
License connection
Not required
Required
Unlimited A/B testing
Included
Included
Advanced Test Types
Not included
Available
Heatmaps and Scrollmaps
Not included
Available
Session Recordings
Not included
Available
AI-powered optimization
Not included
Available with an eligible AI plan
The Core Plugin is intended for users who want standalone A/B testing functionality within WordPress.
The Premium Plugin provides additional capabilities and connects your website to your Bluvia account.

The Premium Plugin is a separate plugin, not a feature that is unlocked within the Core Plugin.

For Premium installation and account connection instructions, see Getting Started with Bluvia A/B Testing Premium.

System Requirements

Before installing the Core Plugin, make sure your website meets the minimum software requirements.
See System Requirements & Compatibility for supported browsers, page builders, themes, caching plugins, and other compatibility information.

Troubleshooting Installation

If you’re unable to install or activate the Core Plugin:
  1. Confirm that your WordPress installation meets the minimum requirements.
  2. Make sure you’re uploading the correct plugin ZIP file.
  3. Verify that your WordPress account has permission to install plugins.
  4. Check whether another installation of the plugin is already present.
  5. Review any WordPress error messages displayed during installation.
If the plugin activates successfully but does not appear in your WordPress admin menu, try refreshing the dashboard and checking your installed plugins.
If the issue continues, contact Support.

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